00000000, 00069E20, 00000000, 00000000, 0006AF62 0, 433696, 0, 0, 438114 ------------------------- COMMODORE BUSINESS MACHINES, INC. BACKGROUNDER Since naming 22-year industry veteran Harold D. Copperman President and Chief Operating Officer of Commodore Business Machines Inc. in April, the company has moved aggrressively to rejuvinate a number of key marketing initiatives, including consumer sales, business, education and government. Central to Copperman's strategy has been to recruit a cadre of creative and experienced computer industry executives, including Vice President-Marketing C. Lloyd Mahhaffey who formerly directed Apple's education and government marketing efforts. Copperman then appointed former Casio executive Bob Larson for Vice President-Consumer Sales and former Apple colleague and University of Illinois vice chancellor Howard Diamond Director of Education. Randall Griffin left Compputer Sciences Corporation to join the company to head its newly establish Federal Systems Group. Jeff Scherb, formerly Vice President, Database and Data Communications Development at Cullinet Software, and Walter Simpson, Director of Product Marketing at Prime Computer, joined the team recently as Vice President of Commodore's Application and Technical Support (CATS) group and Director of Product Marketing respectively. In September Copperman followed through with his pledge to expand the reach of Commodore's distribution channels by announcing a major retail reseller agreement with Connecting Point of America, Inc., to warehouse, redistribute and sell all Commodore Amiga and PC line hardware products. Other similar announcements are imminent. While the company places particular emphasis on its Amiga line of personal computers, it continues to actively support its entire family of machines. They include the powerful MS-DOS (R) compatible line and the popular 64 (R)/128 (TM) line. THE AMIGA LINE The multimedia-oriented Amiga family of compputers combines versatility and affordability with powerful sound, color, video and animation capabilities for a wide variety of applications, including desktop publishing, graphic design, music, video, and interactive applications. Commodore's powerful Amiga computers are also distinguished by their advanced multi-tasking operating system. This allows the user to operate more than one program simultaneously, such as running a telecommunications program, printing